{"id":19179,"date":"2016-03-02T00:00:00","date_gmt":"2016-03-02T00:00:00","guid":{"rendered":"https:\/\/cms.fiveaa.com.au\/uncategorized\/starbucks-has-never-dared-to-open-in-italy-until-now\/"},"modified":"2016-03-02T00:00:00","modified_gmt":"2016-03-02T00:00:00","slug":"starbucks-has-never-dared-to-open-in-italy-until-now","status":"publish","type":"post","link":"https:\/\/cms.fiveaa.com.au\/news\/starbucks-has-never-dared-to-open-in-italy-until-now\/","title":{"rendered":"Starbucks has never dared to open a store in Italy \u2013 until now"},"content":{"rendered":"<h3>Locals are not happy at news Starbucks will open its first store in Italy in 2017.<\/h3>\n<p>Starbucks became the business we know it as today when CEO Howard Schultz was inspired by the romance of the <a href=\"https:\/\/www.starbucks.com\/about-us\/company-information\" target=\"_blank\">coffee bars he visited on a trip to Italy<\/a>, but the multinational giant has never opened a store there.<\/p>\n<p>The coffee chain just didn\u2019t seem like the right fit for the &#8220;country of coffee&#8221;.<\/p>\n<p>Coffee bars play a unique role in life in Italy \u2013 a place where people spend a few minutes drinking their coffee, not ordering to go, and chewing the fat before moving on.<\/p>\n<p>So Starbucks never ventured into Italy, but that\u2019s about to change, with a store scheduled to open in 2017.<\/p>\n<p>And the company is going to great lengths to make sure the locals accept it.<\/p>\n<p>&#8220;We know that we are going to face a unique challenge with the opening of the first Starbucks store in Italy,&#8221; the company\u2019s president <a href=\"https:\/\/www.bbc.com\/news\/business-35684831\" target=\"_blank\">Antonio Percassi told the BBC<\/a>.<\/p>\n<p>&#8220;We know that we are going to face a unique challenge with the opening of the first Starbucks store in Italy, the country of coffee, and we are confident that Italian people are ready to live the Starbucks experience, as already occurs in many other markets.&#8221;<\/p>\n<p>CEO Howard Schultz said it had always been the company\u2019s \u201cdream\u201d to \u201ccomplete the circle and open in Italy\u201d.<\/p>\n<p>But now Italians are taking to social media to express their disdain for the coffee chain, even comparing its arrival in Italy to the apocalypse.<\/p>\n<p>One tweeter warned that Starbucks would destroy the country, <a href=\"https:\/\/www.wired.com\/2016\/02\/italians-compare-arrival-starbucks-apocalypse\/?mbid=social_fb\" target=\"_blank\">reports Wired<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Starbucks has never dared to open a store in Italy \u2013 until now | FIVEAA\" title=\"Starbucks has never dared to open a store in Italy \u2013 until now | FIVEAA\" class=\"media-element file-default nova-lazyload-image-wrapper lz-cont img-responsive\" src=\"https:\/\/cms.fiveaa.com.au\/wp-content\/uploads\/2020\/03\/screen_shot_2016-03-02_at_11.12.54_am.png\" width=\"654\" height=\"256\" \/><\/p>\n<p>Another said she would avoid it like McDonald\u2019s.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Starbucks has never dared to open a store in Italy \u2013 until now | FIVEAA\" title=\"Starbucks has never dared to open a store in Italy \u2013 until now | FIVEAA\" class=\"media-element file-default nova-lazyload-image-wrapper lz-cont img-responsive\" src=\"https:\/\/cms.fiveaa.com.au\/wp-content\/uploads\/2020\/03\/screen_shot_2016-03-02_at_11.13.29_am.png\" width=\"650\" height=\"297\" \/><\/p>\n<p>Another said it was laughable to think Starbucks could replace the country\u2019s espresso bars.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Starbucks has never dared to open a store in Italy \u2013 until now | FIVEAA\" title=\"Starbucks has never dared to open a store in Italy \u2013 until now | FIVEAA\" class=\"media-element file-default nova-lazyload-image-wrapper lz-cont img-responsive\" src=\"https:\/\/cms.fiveaa.com.au\/wp-content\/uploads\/2020\/03\/screen_shot_2016-03-02_at_11.24.08_am.png\" width=\"644\" height=\"254\" \/><\/p>\n<p>And to topp it all off, one tweeter claimed the arrival of Starbucks was a sign of the coming apocalypse!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Starbucks has never dared to open a store in Italy \u2013 until now | FIVEAA\" title=\"Starbucks has never dared to open a store in Italy \u2013 until now | FIVEAA\" class=\"media-element file-default nova-lazyload-image-wrapper lz-cont img-responsive\" src=\"https:\/\/cms.fiveaa.com.au\/wp-content\/uploads\/2020\/03\/screen_shot_2016-03-02_at_11.15.22_am.png\" width=\"644\" height=\"256\" \/><\/p>\n<p><strong>SEE ALSO: <a href=\"https:\/\/cms.fiveaa.com.au\/news\/five-reasons-why-you-should-sleep-naked-tonight\">THIS IS WHY YOU NEED TO SLEEP NAKED TONIGHT<\/a><\/strong><\/p>\n<p><strong>SEE ALSO: <a href=\"https:\/\/cms.fiveaa.com.au\/news\/chance-an-asteroid-that-will-miss-earth-this-year-could-hit-in-2017-says-nasa\">THE ASTEROID THAT COULD HIT EARTH IN 2017, ACCORDING TO NASA<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Locals are not happy at news Starbucks will open its first store in Italy in 2017. Starbucks became the business we know it as today when CEO Howard Schultz was inspired by the romance of the coffee bars he visited on a trip to Italy, but the multinational giant has never opened a store there. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":19184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[144],"tags":[],"geo_market":[],"class_list":["post-19179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Starbucks has never dared to open a store in Italy \u2013 until now - FIVEAA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.fiveaa.com.au\/news\/starbucks-has-never-dared-to-open-in-italy-until-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks has never dared to open a store in Italy \u2013 until now\" \/>\n<meta property=\"og:description\" content=\"Locals are not happy at news Starbucks will open its first store in Italy in 2017. Starbucks became the business we know it as today when CEO Howard Schultz was inspired by the romance of the coffee bars he visited on a trip to Italy, but the multinational giant has never opened a store there. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.fiveaa.com.au\/news\/starbucks-has-never-dared-to-open-in-italy-until-now\/\" \/>\n<meta property=\"og:site_name\" content=\"FIVEAA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/1395FIVEaa\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-02T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cms.fiveaa.com.au\/wp-content\/uploads\/2020\/03\/starbucks_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tim Ashdown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@1395FIVEaa\" \/>\n<meta name=\"twitter:site\" content=\"@1395FIVEaa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Ashdown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/news\\\/starbucks-has-never-dared-to-open-in-italy-until-now\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/news\\\/starbucks-has-never-dared-to-open-in-italy-until-now\\\/\"},\"author\":{\"name\":\"Tim Ashdown\",\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/#\\\/schema\\\/person\\\/c9993afbb4e9c76944cb880fa918b687\"},\"headline\":\"Starbucks has never dared to open a store in Italy \u2013 until now\",\"datePublished\":\"2016-03-02T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/news\\\/starbucks-has-never-dared-to-open-in-italy-until-now\\\/\"},\"wordCount\":347,\"image\":{\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/news\\\/starbucks-has-never-dared-to-open-in-italy-until-now\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/starbucks_0.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/news\\\/starbucks-has-never-dared-to-open-in-italy-until-now\\\/\",\"url\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/news\\\/starbucks-has-never-dared-to-open-in-italy-until-now\\\/\",\"name\":\"Starbucks has never dared to open a store in Italy \u2013 until now - 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