{"id":19858,"date":"2016-01-13T00:00:00","date_gmt":"2016-01-13T00:00:00","guid":{"rendered":"https:\/\/cms.fiveaa.com.au\/uncategorized\/this-year-s-australia-day-lamb-ad-has-upset-plenty-of-people\/"},"modified":"2016-01-13T00:00:00","modified_gmt":"2016-01-13T00:00:00","slug":"this-year-s-australia-day-lamb-ad-has-upset-plenty-of-people","status":"publish","type":"post","link":"https:\/\/cms.fiveaa.com.au\/news\/this-year-s-australia-day-lamb-ad-has-upset-plenty-of-people\/","title":{"rendered":"This year\u2019s Australia Day Lamb ad has UPSET plenty of people"},"content":{"rendered":"<h3>The annual lamb ad has almost become an Australian institution, but this year\u2019s effort has many asking whether Sam K and his friends have gone too far as the ad comes in for some serious criticism&#8230;<\/h3>\n<p>The ad titled \u201cCommence Operation Boomerang\u201d brings together \u201cLambassador\u201d Sam Kekovich and SBS newsreader Lee Lin Chin in a mission to save Aussies abroad from having to go without a lamb barbecue on Australia Day.<\/p>\n<p>A scene in which a vegan\u2019s apartment is set on fire has proved especially controversial, generating a flood of complaints.<\/p>\n<h3>WATCH HERE:<\/h3>\n<p>&nbsp;<\/p>\n<h3>Meat and Livestock Australia, who produced the ad, have been inundated on their Facebook page with complaints.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"media-element file-default nova-lazyload-image-wrapper lz-cont img-responsive\" src=\"https:\/\/cms.fiveaa.com.au\/wp-content\/uploads\/2020\/03\/screen_shot_2016-01-13_at_12.05.45_pm.png\" width=\"595\" height=\"209\" alt=\"\" \/><\/p>\n<h6>Image | Facebook<\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"media-element file-default nova-lazyload-image-wrapper lz-cont img-responsive\" src=\"https:\/\/cms.fiveaa.com.au\/wp-content\/uploads\/2020\/03\/screen_shot_2016-01-13_at_12.05.07_pm.png\" width=\"589\" height=\"161\" alt=\"\" \/><\/p>\n<h6>Image | Facebook<\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"media-element file-default nova-lazyload-image-wrapper lz-cont img-responsive\" src=\"https:\/\/cms.fiveaa.com.au\/wp-content\/uploads\/2020\/03\/screen_shot_2016-01-13_at_12.05.25_pm.png\" width=\"595\" height=\"136\" alt=\"\" \/><\/p>\n<h6>Image | Facebook<\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"media-element file-default nova-lazyload-image-wrapper lz-cont img-responsive\" src=\"https:\/\/cms.fiveaa.com.au\/wp-content\/uploads\/2020\/03\/screen_shot_2016-01-13_at_12.06.11_pm.png\" width=\"595\" height=\"127\" alt=\"\" \/><\/p>\n<h6>Image | Facebook<\/h6>\n<p>And a spokeswoman for the Advertising Standards Bureau told News Ltd the ad has received close to 300 complaints since the ad was launched \u2013 most about discrimination against vegans.<\/p>\n<p>She the ad is likely to be reviewed before Australia Day.<\/p>\n<p>\u201cIt will go to our next board meeting. The board will decide on whether to dismiss or uphold the ad. If it is dismissed it has to then be removed,\u201d she said.<\/p>\n<p>Meanwhile the MLA\u2019s Andrew Howie says it\u2019s been their most successful ad so far, having already been viewed more than one million times.<\/p>\n<p>\u201cWe set out to entertain every year, unfortunately in trying to appeal to the masses you are not able to appeal to everybody,\u201d Mr Howie said.<\/p>\n<p><strong>SEE ALSO: <a href=\"https:\/\/cms.fiveaa.com.au\/sport\/ricky-ponting-bewildered-by-chris-gayle-s-ridiculous-cricket\">AUSSIE LEGEND SLAMS BIZARRE DECISION BY CHRIS GAYLE<\/a><\/strong><\/p>\n<p><strong>SEE ALSO: <a href=\"https:\/\/cms.fiveaa.com.au\/news\/scientists-may-have-just-discovered-how-to-stop-alzheimer-s-in-its-tracks\">SCIENTISTS MAY HAVE DISCOVERED HOW TO STOP ALZHEIMER\u2019S<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>The annual lamb ad has almost become an Australian institution, but this year\u2019s effort has many asking whether Sam K and his friends have gone too far as the ad comes in for some serious criticism&#8230; The ad titled \u201cCommence Operation Boomerang\u201d brings together \u201cLambassador\u201d Sam Kekovich and SBS newsreader Lee Lin Chin in a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":19863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[144],"tags":[],"geo_market":[],"class_list":["post-19858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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