{"id":26787,"date":"2019-09-03T00:00:00","date_gmt":"2019-09-03T00:00:00","guid":{"rendered":"https:\/\/cms.fiveaa.com.au\/uncategorized\/sa-tourism-defends-its-controversial-new-ad\/"},"modified":"2019-09-03T00:00:00","modified_gmt":"2019-09-03T00:00:00","slug":"sa-tourism-defends-its-controversial-new-ad","status":"publish","type":"post","link":"https:\/\/cms.fiveaa.com.au\/show\/sa-tourism-defends-its-controversial-new-ad\/","title":{"rendered":"SA Tourism Defends Its Controversial New Ad"},"content":{"rendered":"<h3>The lead ad in a new campaign to bring people to South Australia was designed to let people \u201cjudge Adelaide for yourself\u201d, says the state\u2019s tourism body.<\/h3>\n<p><em><strong>SCROLL DOWN TO WATCH<\/strong><\/em><\/p>\n<p>The SA Tourism Commission\u2019s Brent Hill told FIVEAA Breakfast:<\/p>\n<blockquote><p>\u201cThere\u2019s a lot of perceptions around Adelaide\u2026 people were saying about Adelaide it\u2019s a bucket list item, it\u2019s something I\u2019ll get to at some point in life and 20-odd years go by and they haven\u2019t come down. We really wanted to hit that perception straight between the eyes\u2026<\/p>\n<p>\u201cJudge Adelaide for yourself. A lot of people rely on third person commentary or really dated 15-20 year old commentary about Adelaide. We want people to come down and judge it for themselves.\u201d<\/p>\n<\/blockquote>\n<p><strong>WATCH:<\/strong><\/p>\n\n<p><\/p>&#13;\n&#13;\n<p>FIVEAA\u2019s David Penberthy wasn\u2019t so upbeat about the new \u2018Old Mate\u2019 ad:<\/p>&#13;\n&#13;\n<blockquote>&#13;\n\t<p>\u201cI hated it. I feel bad saying that. I don\u2019t want to join in the pile on\u2026 I can see what they\u2019re trying to say but I just don\u2019t think it works very well.<\/p>&#13;\n&#13;\n\t<p>\u201cDidn\u2019t we sack our local advertising firm and outsource it to Victoria? Maybe this is a Victorian plot to make us sound uninspiring.<\/p>&#13;\n&#13;\n\t<p>\u201cI watched it a couple of times and I was trying to be open minded but I just don\u2019t think it works at all.\u201d<\/p>&#13;\n<\/blockquote>&#13;\n&#13;\n<iframe loading=\"lazy\" width=\"100%\" height=\"188\" src=\"https:\/\/embed.acast.com\/david-will\/davidandwillpodcast-3september2019\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;overflow:hidden;\"><\/iframe>","protected":false},"excerpt":{"rendered":"<p>The lead ad in a new campaign to bring people to South Australia was designed to let people \u201cjudge Adelaide for yourself\u201d, says the state\u2019s tourism body. SCROLL DOWN TO WATCH The SA Tourism Commission\u2019s Brent Hill told FIVEAA Breakfast: \u201cThere\u2019s a lot of perceptions around Adelaide\u2026 people were saying about Adelaide it\u2019s a bucket [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[244,231],"tags":[246,245],"geo_market":[],"class_list":["post-26787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-david-and-will","category-show","tag-fiveaa-app","tag-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SA Tourism Defends Its Controversial New Ad - FIVEAA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.fiveaa.com.au\/show\/sa-tourism-defends-its-controversial-new-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SA Tourism Defends Its Controversial New Ad\" \/>\n<meta property=\"og:description\" content=\"The lead ad in a new campaign to bring people to South Australia was designed to let people \u201cjudge Adelaide for yourself\u201d, says the state\u2019s tourism body. SCROLL DOWN TO WATCH The SA Tourism Commission\u2019s Brent Hill told FIVEAA Breakfast: \u201cThere\u2019s a lot of perceptions around Adelaide\u2026 people were saying about Adelaide it\u2019s a bucket [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.fiveaa.com.au\/show\/sa-tourism-defends-its-controversial-new-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"FIVEAA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/1395FIVEaa\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-03T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cms.fiveaa.com.au\/wp-content\/uploads\/2020\/03\/satc-ad.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tim Ashdown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@1395FIVEaa\" \/>\n<meta name=\"twitter:site\" content=\"@1395FIVEaa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Ashdown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/show\\\/sa-tourism-defends-its-controversial-new-ad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/show\\\/sa-tourism-defends-its-controversial-new-ad\\\/\"},\"author\":{\"name\":\"Tim Ashdown\",\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/#\\\/schema\\\/person\\\/c9993afbb4e9c76944cb880fa918b687\"},\"headline\":\"SA Tourism Defends Its Controversial New Ad\",\"datePublished\":\"2019-09-03T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/show\\\/sa-tourism-defends-its-controversial-new-ad\\\/\"},\"wordCount\":236,\"image\":{\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/show\\\/sa-tourism-defends-its-controversial-new-ad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/satc-ad.jpg\",\"keywords\":[\"FIVEAA App\",\"news\"],\"articleSection\":[\"David and Will\",\"Show\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/show\\\/sa-tourism-defends-its-controversial-new-ad\\\/\",\"url\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/show\\\/sa-tourism-defends-its-controversial-new-ad\\\/\",\"name\":\"SA Tourism Defends Its Controversial New Ad - 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