{"id":33022,"date":"2015-05-27T00:00:00","date_gmt":"2015-05-27T00:00:00","guid":{"rendered":"https:\/\/cms.fiveaa.com.au\/uncategorized\/10-flops-bigger-than-coke-life\/"},"modified":"2015-05-27T00:00:00","modified_gmt":"2015-05-27T00:00:00","slug":"10-flops-bigger-than-coke-life","status":"publish","type":"post","link":"https:\/\/cms.fiveaa.com.au\/show\/will-goodings\/10-flops-bigger-than-coke-life\/","title":{"rendered":"10 flops bigger than Coke Life"},"content":{"rendered":"<h3>Remember these? Probably not.<\/h3>\n<p>With sales of Coke Life \u2013 the brand\u2019s new low-sugar option \u2013 well below expectations, journalist Michael Koziol looks at some of the biggest flops ever for <a href=\"https:\/\/www.smh.com.au\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Sydney Morning Herald<\/a>.<\/p>\n<p><strong>Crystal Pepsi, 1992<\/strong><br><br \/>\n\t\u201cThis clear cola was launched in Canada, the US and Australia, but failed to take off in any market\u2026 the drink was pulled by 1993.\u201d<\/p>\n<p><strong>McDonald&#8217;s McPizza, 1990s<\/strong><br><br \/>\n\t\u201cA foray into the pizza world may have seemed a logical expansion, but competing against established brands such as Pizza Hut proved nigh on impossible.\u201d<\/p>\n<p><strong>Colgate Kitchen Entrees, 1982<\/strong><br><br \/>\n\t\u201cToothpaste manufacturer Colgate branched out into the microwave meal market. These were not packets of frozen stodge but &#8220;entrees&#8221;, with packets featuring colourful images of vegetable-laden stir-fries.\u201d<\/p>\n<p><strong>Vegemite iSnack 2.0, 2009<\/strong><br><br \/>\n\t\u201cStill on the shelves after six years, Vegemite Cheesybite can&#8217;t be considered a total failure. But it did make a disastrous debut, launched as the much-maligned Vegemite iSnack 2.0.\u201d<\/p>\n<p><strong>Cosmopolitan Yoghurt, 1999<\/strong><br><br \/>\n\tYes, the magazine Cosmopolitan decided to make yoghurt. \u201cCosmopolitan Yoghurt appeared in 1999 but had vanished from shelves by 2001.\u201d&nbsp;<\/p>\n<p><strong>Australia&#8217;s Naughtiest Home Videos, 1992<\/strong><br><br \/>\n\t\u201cThis unforgettable one-off brand extension of Australia&#8217;s Funniest Home Videos is without a doubt the shortest lived of all the aforementioned flops, lasting just 34 minutes.\u201d&nbsp;<\/p>\n<p><strong>Ford Edsel, 1958<\/strong><\/p>\n<p>\u201cThe star that burns half as long burns twice as bright, they say. Except for the Ford Motor Company&#8217;s Edsel, whose three-year lifespan was both short and dull.\u201d<\/p>\n<p><strong>Leyland P76, 1973<\/strong><br><br \/>\n\t\u201cIt was marketed as &#8220;anything but average&#8221; and unfortunately its sales lived up to that slogan, but not in a positive way.\u201d<\/p>\n<p><strong>Microsoft Zune, 2006<\/strong><br><br \/>\n\t\u201c(Microsoft) Engineers would rather forget Windows ME\u2026 but probably not as much as they regret the Zune &#8211; Microsoft&#8217;s answer to Apple&#8217;s iPod music player.\u201d<\/p>\n<p><strong>New Coke, 1985<\/strong><br><br \/>\n\t\u201cLosing market share to nemesis Pepsi, Coke embarked on a project to update and revitalise the taste of its drink, changing the formula that had lasted for a century. The result was a disaster.\u201d<\/p>\n<p><strong>SEE ALSO: <a href=\"https:\/\/cms.fiveaa.com.au\/shows\/will-goodings\/malthouse-fallout-hits-adelaide\">MALTHOUSE FALLOUT HITS ADELAIDE<\/a><\/strong><\/p>\n<p><strong>SEE ALSO: <a href=\"https:\/\/cms.fiveaa.com.au\/news\/mother-breastfeeding-goes-viral\">MUM BREASTFEEDING GOES VIRAL<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Remember these? Probably not. With sales of Coke Life \u2013 the brand\u2019s new low-sugar option \u2013 well below expectations, journalist Michael Koziol looks at some of the biggest flops ever for The Sydney Morning Herald. Crystal Pepsi, 1992 \u201cThis clear cola was launched in Canada, the US and Australia, but failed to take off in [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":23200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[231,268],"tags":[],"geo_market":[],"class_list":["post-33022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-show","category-will-goodings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 flops bigger than Coke Life - FIVEAA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.fiveaa.com.au\/show\/will-goodings\/10-flops-bigger-than-coke-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 flops bigger than Coke Life\" \/>\n<meta property=\"og:description\" content=\"Remember these? Probably not. With sales of Coke Life \u2013 the brand\u2019s new low-sugar option \u2013 well below expectations, journalist Michael Koziol looks at some of the biggest flops ever for The Sydney Morning Herald. Crystal Pepsi, 1992 \u201cThis clear cola was launched in Canada, the US and Australia, but failed to take off in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.fiveaa.com.au\/show\/will-goodings\/10-flops-bigger-than-coke-life\/\" \/>\n<meta property=\"og:site_name\" content=\"FIVEAA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/1395FIVEaa\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-27T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cms.fiveaa.com.au\/wp-content\/uploads\/2020\/03\/coke-life.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tim Ashdown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@1395FIVEaa\" \/>\n<meta name=\"twitter:site\" content=\"@1395FIVEaa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Ashdown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/show\\\/will-goodings\\\/10-flops-bigger-than-coke-life\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/show\\\/will-goodings\\\/10-flops-bigger-than-coke-life\\\/\"},\"author\":{\"name\":\"Tim Ashdown\",\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/#\\\/schema\\\/person\\\/c9993afbb4e9c76944cb880fa918b687\"},\"headline\":\"10 flops bigger than Coke Life\",\"datePublished\":\"2015-05-27T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/show\\\/will-goodings\\\/10-flops-bigger-than-coke-life\\\/\"},\"wordCount\":340,\"image\":{\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/show\\\/will-goodings\\\/10-flops-bigger-than-coke-life\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/coke-life.png\",\"articleSection\":[\"Show\",\"Will Goodings\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/show\\\/will-goodings\\\/10-flops-bigger-than-coke-life\\\/\",\"url\":\"https:\\\/\\\/cms.fiveaa.com.au\\\/show\\\/will-goodings\\\/10-flops-bigger-than-coke-life\\\/\",\"name\":\"10 flops bigger than Coke Life - 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