{"id":33295,"date":"2015-03-17T00:00:00","date_gmt":"2015-03-17T00:00:00","guid":{"rendered":"https:\/\/cms.fiveaa.com.au\/uncategorized\/the-brands-trying-to-confuse-us\/"},"modified":"2015-03-17T00:00:00","modified_gmt":"2015-03-17T00:00:00","slug":"the-brands-trying-to-confuse-us","status":"publish","type":"post","link":"https:\/\/cms.fiveaa.com.au\/show\/the-brands-trying-to-confuse-us\/","title":{"rendered":"The brands trying to confuse us"},"content":{"rendered":"

We need to cut through the \u201chealth halo\u201d.<\/h3>\n

Tom Godfrey from Choice says the \u201chealth halo\u201d refers to the claims brands make to make their foods appear healthier.<\/p>\n

\u201cThese types of things that are trying to confuse you and convince you that the product you\u2019re purchasing is healthier than it really is,\u201d Tom said on FIVEAA breakfast.<\/p>\n

Claims like \u201csource of fibre, or 69 per cent whole grains,\u201d according to Tom.<\/p>\n

To help make it easier for consumers, many brands are using health star ratings.<\/p>\n

\"\"<\/p>\n

\u201c(The scheme) enables consumers to see how much salt, sugar and saturated fat is in a product per 100 grams, on the front of packs,\u201d said Tom.<\/p>\n

\u201cThe worrying thing for consumers is that Kellogg\u2019s, which is one of the most well-known and biggest breakfast cereal brands, has failed to do it.\u201d<\/p>\n

Tom mentioned other brands not using the ratings scheme, including McCain, Mars and Pepsi Co.<\/p>\n

\u201cWe think that they should lift their game,\u201d he said.<\/p>\n

LISTEN to the full interview here:<\/strong><\/p>\n