{"id":8869,"date":"2019-09-06T00:00:00","date_gmt":"2019-09-06T00:00:00","guid":{"rendered":"https:\/\/cms.fiveaa.com.au\/uncategorized\/how-the-new-tourism-ad-should-have-looked-penbo\/"},"modified":"2019-09-06T00:00:00","modified_gmt":"2019-09-06T00:00:00","slug":"how-the-new-tourism-ad-should-have-looked-penbo","status":"publish","type":"post","link":"https:\/\/cms.fiveaa.com.au\/news\/how-the-new-tourism-ad-should-have-looked-penbo\/","title":{"rendered":"How The New Tourism Ad SHOULD Have Looked: Penbo"},"content":{"rendered":"

SA Tourism\u2019s teary \u2018Old Mate\u2019 ad for the state<\/a> is a \u201cmissed opportunity\u201d, says FIVEAA Breakfast\u2019s David Penberthy.<\/h3>\n

Penbo has written for The Advertiser:<\/p>\n

If we are going to promote our state, we don\u2019t need this kind of sheepishness that plays to our insecurities. We need to be brash, even arrogant, about how genuinely bloody awesome SA is\u2026<\/p>\n

The ease and classiness of life here should underpin all of our marketing. Not just for tourists, but for investors and potential future residents.<\/p>\n

Adelaide is far and away the most democratic of the mainland capitals\u2026<\/p>\n

For many years, SA has meekly swallowed its anger as our eastern states chums jokingly ask about how many of our relatives we\u2019ve got stored in barrels in our back shed and so forth.<\/p>\n

Let them laugh, I say, because having spent half a lifetime there, I know where I would rather be\u2026 We should be louder and prouder than we are.<\/p>\n<\/blockquote>\n\n

OPINION: SA Tourism ad is a missed opportunity to show how great we are. @penbo<\/a> https:\/\/t.co\/s09bXapmi8<\/a> #southaustralia<\/a><\/p>— The Advertiser (@theTiser) September 6, 2019<\/a><\/blockquote>